Social networking seems to be the hottest topic on the internet. Everywhere you turn someone is advising you to create a profile on Linkedin, Facebook, and Twitter. Though Mymompreneur acknowledges the importance of this (other wise we would have a community), we believe our community of women is different because of the personal interaction we combine with the online networking efforts. As a member of mymompreneur you can join our meetup group to interact on a social as well as professional level. In the near future we will be launching a Mymompreneur Ambassador program that will allow premier members to sponsor an affiliated meetup group in your area! In the mean time, here’s a great article I found that discusses the importance of reaching out to your customers, peers, and referral partners with a face to face approach.

It’s Personal, Not Social

by Cheryl Sternberg

Moms may be spending more time online than ever before, but the park bench hasn’t gone totally virtual when it comes to why moms buy. Findings from a recent MomConnection study remind us of a not-quite-so-novel concept when it comes to marketing to moms: Never underestimate the power of the personal connection.

Despite all the attention being given to the relationships and followings that moms form online through Twitter, Facebook and other social media, the survey found that moms do not use social networks as often as personal connections when it comes to product decision-making — in fact, they’re four times more likely to turn to their personal offline network of friends and family than to online social networks for product recommendations and buying advice.

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